UNDERSTANDING THE B2B CUSTOMER PERSONA

A well-defined B2B customer persona enables you to build meaningful relationships.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market rese

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies reach their goals. Example